Web design for the user
Many times we come across clients that want us to design their website based on what they think is good or relevant. Even though the opinion of the owner, or even other internal stakeholders for that matter (e.g. managers, employees, etc) is important, it should never be forgotten that most of...[Read the rest of this blog post...]
Google AdWords as the main PPC tool
Today’s blog post continues our pay-per-click (or paid search) advertising series with an exploration into Google Adwords. AdWords is the most important online advertising tool simply because it is the vehicle through which a company can place targeted ads in Google, the internet’s...[Read the rest of this blog post...]
Generating Targeted Traffic Using PPC Advertising
At the end of the day, the success of your search engine marketing strategy boils down to one thing – results!
Traditional organic search engine optimisation techniques are certainly a good thing to invest in as they will help get your website at the top of the search results for certain keyw...[Read the rest of this blog post...]
Design your website with repeat visitors in mind!
Repeat visitors to a website do not come there by chance but by design. Just as you want customers to visit your place of business as often as possible; the same thing goes for your site. The more often people visit your web site, the more likely they are to buy your products and service...[Read the rest of this blog post...]